Content
Content I produced over the years, whether for myself or for clients, with a focus on DeFi, gaming, and marketing.
Personal Content Highlights
Marketing
- Analysis of Kaito’s (Crypto Marketing Platform) previously popular “mindshare” metric, through the lens of traditional marketing metrics. Read here
- Identification of “market for lemons” issues in “___ to earn” business models. Read here
Business
- A “Primer on Network Effects”, inspired by my college course on innovation economics. Read here
Crypto
- Deep dive into GMX, a popular perp DEX, covering protocol mechanics, tokenomics, and adoption. Read here, Follow-up
- Analysis of how crypto-based game economies can be designed to promote sustainability, fairness, and fun. Read here
- Explainer of IPOR’s Interest Rate Swaps for retail users Part 1, Part 2
- A 2022 article about how to structure crypto airdrops to increase effectiveness. Read here
- Analysis of ve tokens, a popular tokenomic design in crypto in 2022. Read here
Onchain Gaming Website (Wiki)
I got passionate about FOCG as a testing ground for alternative economic models and created a website detailing games and their economic designs. The website was built with Softr and Airtable, no AI support.
The website featured:
- Game Database: Analysis of gameplay and economic designs of 20+ games
- News Aggregator
- Event Calendar: Playtests, launches, Twitter Spaces, NFT mints
- Wiki: Database with the most important pieces across onchain gaming 101, game design, economies, and tech. Includes hand-written summaries
Business Content Highlights
TAU Labs
- Tokenomics - Holistic view on token utility Read here
- Tokenomics - Analysis of multiple options for sharing revenue with token holders Read here
ggQuest
Hiroba
- Case study for NFT mint Read here
Outcome
- 4,900+
- Followers on my personal X
- 8,000 followers
- for ggQuest in the "fully onchain gaming" niche
- 50%+ of Vault TVL
- comes from retail users. Rest from institutional partners